The 90th Masters Tournament is underway at Augusta National, with top golfers like Rory McIlroy, Scottie Scheffler, and Justin Rose competing for the prestigious green jacket. The event, known as 'a tradition unlike any other,' features a mix of veteran champions and rising stars, including Cameron Young and Bryson DeChambeau. This year marks the first Masters in 32 years without Tiger Woods and Phil Mickelson, who are both absent due to personal and health reasons.
Coverage of the tournament is available across multiple platforms, with Thursday and Friday broadcasts on Amazon Prime and ESPN, and Saturday and Sunday on Paramount+ and CBS. The official Masters app, powered by IBM, introduces new AI-enhanced features, allowing fans to explore over 50 years of historic moments through conversational prompts. Mercedes-Benz, a long-time partner, continues to elevate the experience with innovations like bespoke Masters vehicles and in-car displays of Amen Corner.
Fans can enjoy signature Southern concessions, including pimento cheese and egg salad sandwiches for $1.50 each, Georgia pecan caramel popcorn for $2, and Georgia peach ice cream sandwiches for $3. The tournament kicked off with practice rounds on Monday and Tuesday, followed by the Par 3 contest on Wednesday, a family-friendly event that includes players' loved ones. The official cut line will be determined after the second round on Friday, with the top players advancing to the weekend play.
Reigning champion Rory McIlroy will host the Champions Dinner on Tuesday night, acknowledging the absence of Woods and Mickelson. Scheffler, the World No. 1, is among the top contenders, teeing off less than two weeks after the birth of his second son. The Masters app is also integrated into select Mercedes cars equipped with MBUX packages, offering live scores, videos, and audio for an enhanced viewing experience.