McDonald's Advances NEXT Strategy with Ambitious Operating Margin Targets

McDonald's is advancing its NEXT strategy, which includes targets for category share, restaurant efficiency, and operating margin. The company aims to achieve a low-to-mid 50 percent operating margin by 2030.

On October 3, 2026, McDonald's stock was trading at EUR 206.35 on the Lang & Schwarz exchange, up 0.05 percent from the previous day's close of EUR 206.25.

The company plans to achieve its growth and productivity targets through various initiatives, including rent relief and capital support, with approximately $8.5 billion in NEXT partnering support through 2036.