McDonald's Brings Back Monopoly Promotion Amid Sales Slump
McDonald's is bringing back its Monopoly promotion on October 6th as part of an effort to revitalize its sales. The fast-food giant will offer a range of prizes, including a $1 million cash award and free McDonald's for a year through a $1,040 gift card.
The promotion, which runs until November 1st, also includes other prizes such as vehicles from Jeep and Polaris, Carnival cruise vacations, and $50,000 prizes towards a home down payment or college debt paydown. Customers can enter the game by peeling physical game pieces from eligible McDonald's packaging and scanning them in the app.
McDonald's has struggled with declining sales this year, losing 17% of its value so far in 2026. The company is expected to outline its medium-term strategy at an Investor Day on Wednesday, where analysts will be watching for updates on menu innovation, restaurant remodels, and promotional activity.
According to Benzinga Pro, the stock has a consensus Buy rating from 29 analysts, with an average price target of $322. However, BTIG analyst Peter Saleh said that McDonald's execution in 2026 fell short of expectations, and material improvement is unlikely until mid-2027.