McDonald's Brings Gaming Worlds to Life with Limited-Edition Menu

McDonald's has launched a limited-edition menu inspired by six of Microsoft and Xbox's most popular gaming franchises. The menu includes items such as Blamco Cheesy Potato Bites, Black Pepper & Garlic McNuggets, and Sour Cherry Fizz.

The campaign, which was created by Leo UK for McDonald's, features a cinematic ad that brings the gaming worlds to life. The ad shows Halo soldiers, Overwatch characters, and World of Warcraft orcs enjoying McDonald's food in a regular restaurant setting.

'What excites me about this partnership is that we're bringing parts of these iconic gaming worlds to life, giving fans the chance to experience food they have only ever seen on screen,' said Tim Kenward, senior vice-president and chief marketing officer for McDonald's UK & Ireland.