McDonald's Faces Continued Pressure from US Sales Weakness
McDonald's US sales could remain under pressure according to an analyst at TD Cowen. Andrew Charles, the analyst, maintained a Hold rating on McDonald's stock and cut his price forecast from $282 to $270.
Charles acknowledged that McDonald's long-term growth and profitability plans were outlined during its 2026 Investor Day, but he questioned whether recent traffic weakness is structural or cyclical.
The analyst noted that competition remains elevated and value offerings may provide limited incremental benefits. He also pointed out that new chicken and beverage platforms are taking longer to gain traction than expected.
BTIG's Peter Saleh maintained a Buy rating but lowered his price forecast from $350 to $295. RBC Capital's Logan Reich kept a Sector Perform rating and reduced his price forecast from $290 to $285.