McDonald's Franchisee Connaught Plaza Plans $100 Million Expansion in North India

Connaught Plaza Restaurants (CPRL), the master franchisee for McDonald's in North and East India, has announced a major expansion plan. The company aims to invest over $100 million to grow its network, targeting a total of more than 500 outlets within the next two to three years.

The expansion strategy focuses on Tier-2 and Tier-3 cities, along with national highways and popular tourist locations. This move is designed to reach consumers in smaller towns and transit hubs, where demand for quick and accessible dining options is rising.

CPRL plans to scale its McCafe sub-brand as well, targeting a footprint of around 350 outlets to tap into the growing coffee consumption trend among younger consumers.