McDonald's Heists Its Way Around the World
McDonald's and Leo UK are teaming up again for their 'World Menu Heist' campaign, which aims to bring international menu items to the UK and Ireland. The campaign is inspired by classic heist films and follows a crew as they track down fans' most-wanted products from around the world.
Last year's campaign was a huge success, with over 40 markets running their own version of 'World Menu Heist'. This year, Leo UK and McDonald's used social listening to identify fans' top choices. The haul features nine products from eight countries, including Germany's Big Rösti and Canada's Maple & Cheddar Chicken.
The campaign launches on September 22 with two 30-second hero films created by Leo UK. The first film follows the crew securing and transporting McDonald's goods from around the globe before a golden parachute carries the haul to safety. The second film will reveal the 'plot twist' on October 20.