McDonald's Investor Day Aims to Revive US Momentum with NEXT Plan
McDonald's is holding an investor day in Chicago to outline its turnaround strategy for the US market, which has seen weak recent quarters. The event comes as the company tries to restore momentum after same-store sales growth slowed and restaurant traffic declined.
The company will detail its NEXT plan, a global growth strategy introduced in June that focuses on new store design, improved menus, and consumer-led innovation. CEO Chris Kempczinski has attributed the recent weakness in the US business to execution issues, including uneven implementation of value offers.
Investors are likely to focus on McDonald's value strategy, as low-price offerings become increasingly important across the restaurant sector. The company is expected to discuss menu changes aimed at improving taste and quality, as well as a new round of restaurant remodels.