McDonald's Ramps Up Value Menu Amid US Sales Slump

McDonald's is revamping its value menu to counter a prolonged U.S. slowdown in sales. The company will spend the next few weeks working with franchisees to develop a long-term approach to appealing to price-conscious customers.

The short-term plan includes limited-time items and digital deals tied to top-selling menu items, which are being linked to current favorites to create a sense of urgency and relevance. This is part of a broader effort by McDonald's to reposition itself as a destination for choice, rather than just a quick and affordable option.

The company has already taken steps to improve service, including pausing spot visits for some franchisees through March 31 to focus on hospitality training and menu preparation consistency. The message from corporate leaders and franchisee groups emphasized the importance of 'compelling value' in driving customer traffic and strengthening the business baseline.