McDonald's is making significant changes to its U.S. marketing leadership structure following the departure of Alyssa Buetikofer, who served as the chain's U.S. chief marketing officer for 15 years. The company is splitting its top U.S. marketing responsibilities as part of this transition.
Global CMO Morgan Flatley will temporarily take on the role of interim U.S. chief creative officer in addition to her current responsibilities. Meanwhile, Charlie Newberger has been appointed as interim senior vice president and U.S. chief marketing and commercial officer. The company is currently searching for a permanent CMO to fill the vacant position.