McDonald's Revives Monopoly Promotion Amid Struggling Stock

McDonald's is bringing back its popular Monopoly game promotion for a second consecutive year. The revival comes with a $1 million grand prize, which is being offered in addition to other prizes such as a Jeep Cherokee and a Carnival Cruise vacation.

The game will run through the McDonald's app, where customers can scan physical game piece codes from eligible food purchases to redeem prizes. This marks a shift away from collecting board pieces.

Despite the revival of Monopoly, McDonald's shares have been struggling, sitting at a two-year low. The company's chief executive Chris Kempczinski attributed the softening sales to a lack of execution in the second quarter.