McDonald's Sinks to New 52-Week Low Amid Discount Strategy Concerns

McDonald's (NYSE:MCD) shares reached a new 52-week low during trading on Thursday, trading as low as $259.20 and last trading at $258.0530 with a volume of 361931 shares traded.

The stock had previously closed at $260.95 and has been experiencing a decline in value recently.

Analysts have been weighing in on McDonald's performance, with some expressing concern about the company's discount strategy, including its $3 menu, which they say has not delivered as expected for customers or the company.

Additionally, there are concerns that McDonald's feels increasingly expensive, reinforcing worries that customers are reducing visits or questioning value.