McDonald's Slumps to One-Year Low in US Same-Store Sales Growth

McDonald's U.S. business growth has hit a one-year low at 0.8% same-store sales growth, prompting the company to urgently adjust its strategy to restore foot traffic and stock prices.

The decline in same-store sales marks the slowest performance since early 2025, with McDonald's stock price shedding 19% year-to-date.

To combat this slump, McDonald's is adopting long-term affordable pricing, temporary promotions, and suspending spot checks to enhance customer experience. The company will work with its franchisees in the coming weeks to develop a 'longer-term' strategy aimed at attracting price-conscious diners.