McDonald’s Stock Dips Despite Launch of 2026 Monopoly Promotion
McDonald’s (MCD) stock saw a slight dip of 0.25% on Tuesday, despite the launch of its highly anticipated 2026 Monopoly Promotion, a collaboration with Hasbro (HAS). The promotion, which started on Tuesday, will run until November 1, 2026. Customers can collect Monopoly pieces by peeling them off certain items like large fries and drinks, then scan them into the McDonald’s app to claim rewards.
The rewards range from free food and app points to bigger prizes like cruise trips and vehicles. The grand prize is a $1 million cash reward, paid out as $50,000 annually over 20 years. However, there are some restrictions: customers can only scan eight pieces per day, though bonus scans are available for app users and those ordering at in-store kiosks.
Despite the promotion’s potential to attract more customers, McDonald’s stock has been struggling, down 22.45% year-to-date and 21.36% over the past 12 months. Historically, the Monopoly game has drawn in more customers, potentially boosting revenue and stock performance. However, the current dip suggests investors may be cautious about the promotion’s immediate impact.
Wall Street analysts have given McDonald’s a Moderate Buy rating, with 15 Buy, 10 Hold, and 1 Sell rating over the past three months. The average price target is $294, indicating a potential 26.51% upside for the stock.