McDonald's Stock on Track for Longest Losing Streak Since Dot-Com Boom
McDonald's shares are on track for their longest losing streak since the dot-com boom. The fast-food giant has seen its stock decline for eight straight weeks, which would be a first in over two decades.
The company's recently announced NEXT strategy aims to strengthen restaurant economics and support long-term growth through $8.5 billion in franchisee support by 2036. However, this initiative requires significant near-term cash commitments that are pushing anticipated margin targets further out, toward 2030.
Investors are concerned about weak U.S. comparable sales and cautious management commentary from CEO Chris Kempczinski. The stock has been down about 24% in 2026 and roughly 5% over the past five years, trading near $232 on Thursday morning.