Stocks
McDonald's Stock Opens at EUR 204.30 as Company Pursues NEXT Strategy
McDonald's stock opened at EUR 204.30 on October 1, 2026, marking a 0.10 percent increase from its prior close of EUR 204.10 on September 30, 2026, according to Lang & Schwarz.
The company is pursuing its NEXT strategy, which includes targeting market-share gains of 1.5 percentage points in both chicken and beverage categories by 2030 while maintaining its beef leadership.
McDonald's also aims for an operating margin in the low-to-mid 50 percent range by 2030 and approximately 250 basis points of gross restaurant-level efficiency gains.
The company plans to provide approximately $8.5 billion in total NEXT partnering support through 2036, including approximately $5 billion through 2030, through rent relief and capital support.