McDonald's Tackles Slowing Sales with New Affordability Plan
McDonald's is revamping its strategy to combat sluggish sales and increasing price sensitivity among customers. Despite a recent plan to offer value meals, the company has struggled to execute this approach consistently across its restaurants.
The chain's U.S. head, Skye Anderson, is leading an effort to develop a longer-term affordability plan with franchisees. This comes after McDonald's reported its weakest sales growth since early 2025, with just 0.8% growth in the second quarter.
The company is considering temporary menu items and digital offers aimed at what customers are currently buying. McDonald's emphasized that 'compelling value remains critical to bringing customers through our doors and strengthening the baseline of our business.'
However, execution may be just as important as pricing. The company cited inconsistent restaurant execution, overloaded crews, slower service, and weaker customer-satisfaction scores as key issues in its recent sales performance.