McDonald's Taps into Energy Market with New Red Bull Drink
McDonald's is launching new beverages across its menu, and one of the most notable additions is the Red Bull Dragonberry Energizer. This layered drink combines Red Bull with blue raspberry flavoring and freeze-dried dragonfruit pieces. The beverage will be available in both regular and zero-sugar versions.
The Red Bull Dragonberry Energizer was first released at McDonald's locations in Australia earlier this month, where it was offered alongside another energy drink called the Peach Boost Energizer. It is unclear whether the US will see a full line of energizers or if plain cans of Red Bull will be available for purchase.
A social media user claiming to be an employee stated that some McDonald's locations have already started selling the Red Bull Dragonberry Energizer, with August 17th being the official launch date. However, this has not been confirmed by the company.