McDonald's Target Rises to $350 as BTIG Reiterates 'Buy' Rating

BTIG Research has reiterated its 'buy' rating for McDonald's (NYSE:MCD), despite ongoing challenges in the fast-food industry. In a research note, BTIG analysts set a target price of $350.00 on the company's stock, suggesting a potential upside of 38.42% from its previous close.

This is not the only positive sentiment expressed by analysts this week. Citigroup recently lifted its price target for McDonald's to $345.00 and maintained a 'buy' rating. However, Jefferies has lowered its price target to $325.00, citing increased uncertainty around the timing and strength of a sales rebound.

McDonald's has been working to expand its digital growth strategy, with its delivery platform generating over $20 billion in systemwide sales and reaching about 90% of restaurants. The company aims to route 30% of delivery orders through its own app by the end of 2027.