McDonald's Tries Loyalty Overhaul to Revive Sales

McDonald's is implementing a revamped tiered rewards scheme to attract around 150 million lapsed customers, paired with an ambitious multi-year efficiency drive.

The loyalty architecture rests on an existing base of nearly 220 million active digital members worldwide and aims to lift visit frequency and sharpen targeted marketing.

Partnerships with companies like Uber and Disney+ are meant to give infrequent guests a fresh reason to return, while feeding franchisees richer customer data for fine-tuning promotions.