Stocks
McDonald's Tries Novelty Drinks to Boost Sales
McDonald's stock has struggled this year, down nearly 10%.
The fast-food chain is testing new, innovative drinks in select markets to bring back cost-conscious customers.
In a bold bet on growth, McDonald's will introduce an energy drink line in collaboration with Red Bull in mid-August.
However, experts say that novelty drinks alone may not be enough to solve the stagnant-growth crisis facing McDonald's and its peers.
The company is implementing a strategy called 'NEXT,' which aims to simplify operations while adding new menu items.
Beverages are high-margin menu items, but they won't single-handedly revive sales.