McDonald's Tries to Go Upscale with Signature Burgers

McDonald's is expanding its burger offerings in the UK with a new range of premium burgers called 'Signature'.

The move comes as consumers increasingly seek out higher-quality burgers, and McDonald's aims to capitalize on this trend by offering thicker, juicier patties made from 100% beef.

Details on pricing and availability are scarce, but the introduction of Signature marks a significant shift in McDonald's approach to burgers, which has traditionally been focused on convenience and affordability.