McDonald's Unveils $8.5 Billion Investment Plan to Fuel Growth Through 2036
McDonald's Corporation has outlined its McDonald's > NEXT strategy to drive growth and productivity across its operations. The plan, which was unveiled on September 23, 2026, aims to make McDonald's the first choice for more customers, more often.
The company's Chairman and Chief Executive Officer Chris Kempczinski said that McDonald's has unmatched scale, customer insights, brand loyalty, and operational capabilities to adapt to the next wave of change in its industry. The plan includes four pillars: Menu > NEXT, Consumer > NEXT, Restaurant > NEXT, and People > NEXT.
McDonald's plans to invest around $8.5 billion through 2036 to support restaurant owners, including approximately $5 billion through 2030. This investment is expected to generate an approximate four-year payback for franchisees, after partnering, while improving both customer and crew experiences.