Merck Unveils 'Your Hive of Whole Health' HIV Wellness Campaign at USCHA 2026
Pharmaceutical company Merck launched a new multi-year HIV wellness campaign called Your Hive of Whole Health during the 2026 U.S. Conference on HIV/AIDS in Anaheim, California.
The program aims to help people living with HIV build stronger personal health and support networks by addressing physical, mental, emotional, and social factors that can affect long-term health.
Merck developed the initiative with community organizations and HIV advocates who provided guidance during its creation. The campaign uses a hive structure to explain how different people can contribute to individual well-being.
The program also addresses challenges affecting people with HIV as they grow older and manage other health conditions, providing resources designed to help people organize their relationships around their personal health needs.