Meta Stock Slips After Cheaper VR Glasses Unveiled

Meta's new VR glasses were unveiled at Connect 2026, touted as light enough to undercut Apple's Vision Pro. However, in the 48 hours after the announcement, Meta's stock slipped 0.4%, a modest move that contrasts with the 8% rally leading up to the event.

Analysts raised price targets on Meta, citing its AI strategy and advertising strength rather than standalone sales forecasts for the glasses. The VR glasses are priced at $1,299.99, significantly cheaper than Apple Vision Pro's current price of around $3,700. While this puts pressure on Apple's spatial-computing roadmap, the launch date of spring 2027 gives competitors time to react.

Meta's Reality Labs' losses cast a shadow over the company's investment in VR technology, and the supply chain questions surrounding the new glasses remain unanswered. The VR market is already crowded, with Samsung and Google yet to respond to Meta's pricing move.