Meter Aims to Make Internet Infrastructure as Effortless as Water

Meter, a vertically integrated networking company, is working to make internet infrastructure as ubiquitous and effortless as water or electricity in a building. Brothers Sunil and Anil Varanasi have been building Meter quietly for around a decade, designing and building its own hardware, software, and running operations from design through installation and ongoing support.

The company's business model is centered around selling a working network for one monthly fee, buying out customers' existing hardware and replacing it free of charge. This allows Meter to consolidate on a single codebase, keeping hardware, software, and data pipelines on the same plane to compound advantages.

Meter has already made inroads into the market, competing head-to-head with incumbents such as Cisco (Meraki), HPE/Aruba, Juniper, Arista, Palo Alto Networks, Fortinet, and Ruckus. The company is planning to enter the data centre market in 2025 using the same architecture across campus, edge, and data centre networking.

Meter's products include Connect, an ISP marketplace, Cellular, which claims to cost 5x less to install, manage, and support than DAS solutions, and Command, natural-language network management built on Meter's own data. The company is also building a foundation model for networking to automate network design, configuration, and management, its route to autonomous networks.