Michigan Athletics Partners with Coca-Cola, Meijer, Google Gemini on New Advertising Program

The University of Michigan Athletics department has launched the Leaders and Best Champion Partners Program, a strategic initiative that brings select advertising opportunities inside Michigan Stadium.

The program is designed to support student-athletes amid the rapidly evolving college athletics landscape while preserving the tradition, character, and game-day experience of the iconic 99-year-old venue.

Coca-Cola, Meijer, and Google Gemini are the inaugural partners in the program, chosen for their alignment with Michigan's values and commitment to delivering a fan-first experience.

The partnerships will be integrated through clean, tailored, and thoughtfully designed activations that respect the tradition of Michigan Stadium while enhancing engagement for fans.