Microsoft Bolsters Partner Support with Frontier Accelerate for Marketplace
Microsoft has launched Frontier Accelerate for Marketplace, a program aimed at supporting software-focused partners in building business-to-business apps and agents on its cloud platform.
The initiative was announced by Mira Ayad, Microsoft's global marketplace general manager, who stated that the program is designed to align guidance, investments, skilling, and go-to-market resources with a partner's specific needs at each stage of their Marketplace journey.
The Frontier Accelerate for Marketplace program consists of three stages: Build & Publish, Grow, and Differentiate. Each stage offers varying levels of engagement, including self-service tools, guidance, skilling, and milestone-based benefits.
Partners can choose to participate at no cost or opt for the Premium level, which involves a fee but provides deeper Microsoft engagement and investment, including up to US$30,000 in Azure sponsorship for eligible build and test activities.