Microsoft Eyes Ad-Supported Gaming Model for Xbox Consoles

Microsoft is exploring an ad-supported model for renting out games on Xbox consoles. The company filed a patent called 'contextually aware management of interactive software application access,' which describes a process where ads would be shown between game segments, granting users access to the game for a limited time.

The patent suggests that these ads could be shown after every 15 minutes to an hour of gameplay, giving users a credit to continue playing. This concept is part of Microsoft's efforts to make Xbox more profitable, which includes aggressive cost-cutting measures and new business models.

Some critics argue that this ad-supported model could lead to people having to watch ads just to play games for extended periods, especially considering the limitations on Xbox Cloud Gaming playtime. Others point out that even Disney+ is planning to introduce ads into its premium subscription plan, making it a plausible scenario for Microsoft to follow suit.

However, if implemented correctly, this ad-supported model could provide users with free access to games, potentially changing the gaming landscape and providing new opportunities for gamers.