Microsoft Files Patent for Ad-Integrated Gaming Experience

Microsoft's gaming division has filed a patent for a system that integrates ads into console and PC games.

The technology allows ads to be displayed at times that don't disrupt gameplay, such as during cutscenes, loading screens, and after boss fights. Gamers will earn bonuses for watching ads and have the option to avoid seeing them again for a certain period.

The system determines ad display moments using a complex process, choosing the least distracting times based on the game's natural pauses.