Microsoft Partners Learn to Turn Account Lists into Active Sales Pipelines

Microsoft partners are learning how to transform static target account lists into active sales pipelines. The challenge lies in moving beyond basic account scoring and creating tailored outreach strategies. Brad Thompson from Microsoft’s partner team, along with Redapt and Enlyft, will share insights on how to make this transition effective during an upcoming session.

The discussion will focus on using account signals to prioritize prospects, matching an account’s specific needs with a partner’s strengths, and ensuring consistent messaging across sales teams. Enlyft’s Pipeline Agent plays a key role by drafting outreach messages based on each account’s unique tech stack, reducing the time sellers spend on research.

Participants will learn how to identify which scenarios are worth targeting, prioritize accounts using signals rather than generic scores, and maintain consistent outreach across all sellers. Redapt will also share its experience in aligning its entire sales team around a unified playbook.

This session, scheduled for October 22, 2026, at 11:00 AM PT, promises to offer practical advice on getting the right sales pitch in front of the right customer, ultimately building a stronger pipeline.