MINT.AI Helps General Assembly Unify Global Marketing Operations
General Assembly, an education and workforce training company, was struggling to manage its global marketing operations across 45 agencies. The challenge was not just consolidation but also semantic alignment, different regions had varying definitions for channels, business lines, revenue models, budgets, and performance measures.
The company turned to IBM partner MINT.AI, which built a unified marketing operations platform on a consistent, governed data foundation supported by role-specific AI agents. The application runs on AWS, with Snowflake supporting analytics, and IBM watsonx.ai powering AI capabilities for analysis and recommendations.
The deployment reduced time spent on marketing planning and reporting by 20% while providing comprehensive real-time visibility into global budgets, spending, and performance through a unified data model.