Skip to content
Back to Guavy Wire
Stocks

Minwax picks soft, natural Pickled Oak as 2027 Color of the Year

Instruments
SHW
Share

Minwax has revealed Pickled Oak (MW260), a light, neutral hue with warm undertones, as its 2027 Color of the Year. This shade highlights the natural grain of wood, aligning with the growing trend of subtle, natural wood aesthetics in home design. The color was announced by Annie Dameworth on October 6, 2026.

According to Lisbeth Parada, Minwax’s color and design lead, Pickled Oak reflects a shift toward celebrating wood’s natural character. Inspired by the popularity of light woods like white oak and vintage pine, the color offers a modern, versatile finish for furniture, cabinetry, and DIY projects.

Beyond its visual appeal, Pickled Oak embodies a return to simplicity and intentional living. Parada notes that comfort, well-being, and purpose are increasingly shaping interior design, and the color’s soft, daylight-inspired effect supports this trend.

The shade complements other 2027 Color of the Year selections from Sherwin-Williams brands, including Celery (SW6421, HGSW6421) from Sherwin-Williams and Deep Rooted (311-7DB) from Dutch Boy Paints.

More on Stocks

Disclaimer: Guavy is a data and market intelligence provider, not an investment adviser. The information, signals, and market analysis provided by the Guavy API and related services are for informational purposes only and are not intended as financial advice, investment recommendations, or an endorsement of any particular trading strategy. Trading in volatile markets, including cryptocurrency, carries significant risk and may not be suitable for all investors. Past performance is not indicative of future results. Users should consult with a qualified financial professional before making any investment decisions. Guavy makes no guarantee of trading profits or financial returns.

Market sentiment intelligence for apps, funds & agents

Location

729 55 Ave SW
Calgary AB T2V 0G4
Canada

© 2026 Guavy Inc