Moldova's Advertising Market Sees Substantial Growth in 2025

The advertising market in Moldova is experiencing significant growth, thanks in part to increased demand following parliamentary elections. According to data from the Competition Council, television advertising revenue grew by one-third in 2025, reaching 220.1 million lei. Radio advertising also saw an increase of 19%, with revenues totaling 46.9 million lei.

The outdoor advertising market has declined slightly, but operators are developing digital solutions such as LED screens and DOOH technologies. Print media advertising remains the underperformer, with a volume of 12.1 million lei in 2025.

International platforms dominate the online advertising landscape, with Meta Ads and Google Ads accounting for about 65% of revenue. The Competition Council notes that digital advertising is growing due to increasing online platform users and targeted advertising campaigns.