Momentum Lands Multi-Year Contract with Optus for Retail Activations

Momentum has secured a multi-year contract with Optus to handle retail activations and major product launches.

The appointment follows a competitive pitch process, where Momentum was chosen for its ability to create high-impact brand moments at the point of purchase.

Jen Peace, managing director of Momentum, expressed pride in the partnership, stating: 'We're incredibly proud to partner with Optus at a time when retail is being reimagined as an experience-led channel.'

The agency's client portfolio already includes prominent brands such as SAP and American Express.