Monster Beverage's Decade-Long Lead Over Coca-Cola May Be Ending

Investors who put $10,000 into Monster Beverage stock in 2016 have seen their money grow by 258.9%, significantly outperforming those who invested in Coca-Cola over the same period.

This means that a $10,000 investment in Monster would now be worth around $35,890, compared to $27,930 for the same amount invested in Coca-Cola.

The main reason for Monster's success lies in its faster revenue growth. Between 2016 and 2025, the company saw its full-year revenue increase by over threefold, from $3.05 billion to around $9.2 billion, resulting in annualized revenue growth of approximately 13%. In contrast, Coca-Cola's revenue grew at a slower rate of 14.5% during this time.

Monster's earnings per share (EPS) also outpaced Coca-Cola's, more than tripling from $0.30 to $1.08 between 2016 and 2025. While Monster has been the clear winner over the past decade, its shares have underperformed relative to Coca-Cola in recent years, with Coca-Cola generating total returns of over 27% year-to-date versus 14.8% for Monster.