Mr. Pibb Relaunch Yields Huge Returns for Coca-Cola

The relaunch of Mr. Pibb has been a resounding success for Coca-Cola, yielding an 11.2 percentage point increase in overall purchasing consideration as of this year's mid-point.

This marks a significant turnaround from the flat sales experienced by the brand and its variants, Pibb Xtra, over several years prior to the revamp.

The new recipe aimed to tap into consumer nostalgia while introducing the brand to younger audiences, with Morning Consult data showing the largest surge among Generation X, followed closely by millennials and Baby Boomers.