NASCAR Honors 250 Active-Duty Service Members with Heroes Pass Program

NASCAR and Coca-Cola have announced the recipients of the NASCAR Heroes Pass program, which recognizes the service and sacrifice of active-duty service members and veterans. A total of 250 individuals will receive a custom gift box containing a NASCAR Heroes Pass hat, personalized letter, commemorative ticket, pin, patch, mug, and challenge coin.

The program was introduced as part of NASCAR Salutes 250 Together with Coca-Cola, an enhanced version of NASCAR's annual military appreciation platform. The selection process involved thousands of fan nominations submitted during Military Appreciation Month, from which the 250 recipients were chosen through a verification process by GOVX.

NASCAR Vice President of Brand Jess Smith stated that the Heroes Pass was created to recognize extraordinary sacrifices made by service members and veterans, while building a lasting connection between them and the sport. To celebrate the recipients, NASCAR drivers Suárez, Elliott, and Logano personally surprised three honorees in Charlotte, thanking them for their service.

The program aims to create lasting impact beyond Military Appreciation Month by providing military heroes and their families with opportunities to experience NASCAR together for years to come.