Netflix Inc. has appointed Peter Rice as its new chief content officer, marking a significant leadership change for the streaming giant. Rice, a seasoned executive with extensive experience in film and television, will take over from Bela Bajaria, who had held the position for nearly a decade.
Rice previously served as chairman of general entertainment at Walt Disney Co. and as president of 21st Century Fox, where he oversaw a diverse portfolio that included popular shows like The Simpsons and Modern Family. His new role at Netflix begins on Oct. 26, with a broad mandate covering scripted and unscripted series, films, and live events across all regions.
The move comes as Netflix continues to evolve its content strategy, aiming to maintain its competitive edge in the streaming market. Rice's extensive background in both traditional and digital media is expected to bring fresh perspectives to the company's content offerings.