Newcastle United and Coca-Cola Unveil Landmark Partnership
Newcastle United has partnered with Coca-Cola in a landmark global deal that will transform the matchday experience at St. James' Park.
The partnership, which brings one of the world's most recognizable brands on board, aims to supercharge the fan experience through shareable digital moments blending football, music, and culture.
Coca-Cola will become the official presenting partner of St. James' STACK, elevating the entertainment hub into an electric epicenter of fan activity with live music performances, immersive interactive zones, game-day giveaways, and VIP matchday experiences.
Newcastle United's Chief Revenue Officer, Dave O'Connor, said: 'Coca-Cola has a long and rich history in sport... We're delighted to welcome such an esteemed partner to Newcastle United.'