Newcastle United Lands Landmark Deal with Coca-Cola as Club's Commercial Momentum Continues
Newcastle United has secured a major sponsorship deal with Coca-Cola, marking one of the biggest commercial agreements in the club's history. The multi-year partnership will see Coca-Cola become the Official Soft Drinks Partner and Presenting Partner of the St James' STACK fanzone.
The agreement comes as part of Newcastle's ambitious commercial momentum, which aims to close the gap with the Premier League's top six clubs. According to a club statement, this landmark deal 'builds on Newcastle United's commercial momentum, bringing in one of the most recognisable brands on the planet and unlocking new opportunities to connect with the club's global fanbase and a new generation of consumers.'
Coca-Cola will transform the St James' STACK into an electric hub of fan activity, featuring exclusive live music performances, immersive interactive fan zones, game-day giveaways, and VIP matchday experiences. The partnership also includes a creator-led approach to deliver compelling content and experiences beyond matchday.
Commenting on the deal, Newcastle's Chief Revenue Officer Dave O'Connor said: 'Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We're delighted to welcome such an esteemed partner to Newcastle United.'