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Newcastle United Renews BetMGM Partnership, Eyes Further Commercial Deals

Guavy AI Editorial Team
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Newcastle United's commercial team has been busy under CEO David Hopkinson, securing several multi-year deals to boost revenue. The latest partnership is a renewal of their agreement with sports betting and entertainment brand BetMGM.

The deal will see the return of the BetMGM half-time challenge during home games at St James' Park, an experience that has consistently delivered memorable fan-first experiences and generated viral moments for Newcastle.

Newcastle's Chief Revenue Officer Dave O'Connor highlighted the strong trust and shared success built with BetMGM, saying 'Our partnership... has become a real favourite amongst our supporters.'

The club aims to grow revenue by 50% by 2030, and Hopkinson hopes to boost commercial revenues by £200m-per-year before then. A new multi-million-pound deal with global heavyweights Coca-Cola is also expected to be announced soon.

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