Newcastle United Welcomes Coca-Cola as Official Soft Drinks Partner
Newcastle United has signed a multi-year partnership with Coca-Cola, naming them as the club's official soft drinks partner and presenting partner of St. James' STACK fanzone.
The agreement combines beverage category rights with high-impact physical activations at the club's premier entertainment hub adjacent to St. James' Park.
Coca-Cola will act as the presenting partner of St. James' STACK, supercharging the matchday atmosphere through live music performances, interactive fan zones, game-day giveaways, and exclusive VIP hospitality experiences.
Newcastle United's chief revenue officer Dave O'Connor said: 'Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We're delighted to welcome such an esteemed partner to Newcastle United.'