NFL Brings Free Fan Festival to Trafalgar Square for 2026 London Games
The National Football League (NFL) is set to bring its fan experience to London's iconic Trafalgar Square with a free two-day festival celebrating the 2026 NFL London Games. The event, titled NFL Experience London Presented by American Express, will take place on October 9 and 10, 2026, offering a variety of activities for fans of all ages.
Henry Hodgson, general manager of NFL UK & Ireland, expressed excitement about the event, highlighting the passion of London fans. He thanked the Mayor of London’s team for their partnership and expressed anticipation for the celebration at one of the world's most iconic locations. Mayor Sadiq Khan echoed these sentiments, calling London the sporting capital of the world and emphasizing the opportunity for Londoners to experience the best of the NFL.
The festival will feature a mini NFL Flag Field between the fountains of Trafalgar Square, hosting coaching clinics, special appearances, and live music. Visitors can explore various activations, including a five-metre NFL ball art installation, an American Express Fan Experience, and displays of NFL memorabilia like the Vince Lombardi Trophy and Super Bowl rings. History enthusiasts can explore the NFL History Lockers, and fans can enjoy a range of challenges and gaming booths.
All attendees must register via the NFL OnePass app to receive a QR code for entry. Food and beverage trucks will be available, and fans can use the FanScan feature in the app to unlock exclusive badges and prizes. American Express Cardmembers will have access to priority entrance lanes and additional perks throughout the event.