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NIKE Aims to Revitalize Sportswear with New Footwear Launches
Nike Inc., the sportswear giant, is banking on new footwear launches to revitalize its Sportswear business after a challenging period.
The company's fiscal 2026 results show that Nike Brand footwear revenues were essentially flat at $29.5 billion on a reported basis and declined 2% on a currency-neutral basis.
The weakness was particularly pronounced in Greater China, where footwear sales fell 13% on a reported basis and 15% on a currency-neutral basis.
Nike is reshaping its footwear portfolio by introducing over a dozen new Sportswear footwear styles in the second half of fiscal 2027, focusing on innovation and fresh silhouettes rather than relying on retro franchises.