Nike, airBaltic and Hellblade Studio Announce Major Job Cuts

Nike, airBaltic, and Microsoft's Hellblade studio have announced significant job cuts, adding to the wave of layoffs sweeping across various industries. Nike is deepening its restructuring efforts, with more layoffs expected than initially planned under its Pace program. The company has not disclosed the exact number of employees affected but confirmed that notifications will begin in 2027. The restructuring aims to generate around $2.5 billion in savings by fiscal 2031. Additionally, Nike is shifting to a three-region operating model and plans to open a new campus in India.

Meanwhile, several developers at Microsoft-owned Hellblade studio Ninja Theory have reported being laid off or facing redundancy. Among those affected is gameplay programmer Katrin Mair, who expressed her gratitude and sadness over leaving the studio. The job cuts have raised concerns about the future of Senua, the third title in the Hellblade series, which was revealed last June during the Xbox Games Showcase.

European airline airBaltic is planning to cut between 500 and 700 jobs. The company's president and CEO, Erno Hilden, emphasized that the process will be conducted responsibly and in compliance with legal frameworks. More details about the planned changes will be provided later this month.