Stocks

Nike, DraftKings, and Mattel Stocks Plummet to Multi-Year Lows

Guavy AI Editorial Team Published October 1, 2026

Instruments

NKE

Nike shares plummeted to a 12-year low of $35.16 ahead of its fiscal first-quarter earnings, while DraftKings and Mattel stocks fell to three- and six-year lows respectively.

The athleticwear giant's stock has struggled as markets look for clearer evidence that the company can revive sales, particularly across its wholesale business and North America.

Jean-Jacques Courteau, a Jefferies analyst, remains optimistic about Nike's prospects, predicting a potential earnings beat and improvement in the company's business over time.

DraftKings' stock fell to $18.95 due to increased competition from prediction-market platforms such as Kalshi and Polymarket, which handled 76% of sports prediction-market trading in the NFL's opening week.

Mattel's shares dropped after CEO Ynon Kreiz announced his departure to join Paramount Skydance, with board member Roger Lynch taking over as new CEO.

Nike, DraftKings, and Mattel Stocks Plummet to Multi-Year Lows

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