Nike Share Price Hits Lowest Level Since 2014 Ahead of Q1 Earnings
Nike's earnings are set to be released on October 1, and expectations suggest a decline in quarterly profits. The company is forecasted to report an EPS of $0.44, down around 10% year-on-year, and revenue of $11.35 billion, down about 2.6% annually.
The athletic apparel maker's share price has dropped to its lowest level since 2014, and a key concern is the divergence between wholesale revenue growth in North America and flat total sales. This indicates that retailers are receiving more products than consumers are actually buying.
Nike's reliance on gross-margin expansion and cost control to drive earnings creates downside risk if execution falls short. The sector as a whole has seen negative signals, with Lululemon Athletica lowering its fiscal 2026 guidance due to a changing market environment.