Nike Tries to Revive Sportswear Business with Simplified Fleece Collection

Nike is trying to revive its sportswear business by launching a new collection of fleece products called Studio Fleece. The collection was developed using insights from over 300 women and features a streamlined range of everyday essentials.

The company has also launched a companion line for men, Solo Fleece, which follows the same simplified approach to sportswear. Studio Fleece includes crewnecks, quarter-zips, full-zip and pullover hoodies, shorts, and sweatpants in two fits: a standard fit and an oversized fit.

The collection features three fabric weights, allowing consumers to build a wardrobe around a consistent set of silhouettes. The launch signals a shift from Nike's long-running Tech Fleece franchise, which focused on performance-led innovation.