Nike has introduced the Vegam Run, a new running shoe tailored specifically for the Indian market. Priced at ₹3,795, the shoe will be available starting November 1 through Flipkart and select retail outlets. This launch aligns with the rising popularity of running in India, where the activity has evolved from competitive sports to a daily fitness routine for many urban consumers.
The Vegam Run features an engineered mesh upper for breathability, full-length foam cushioning, and a textured rubber outsole for durability. Designed with input from Indian runners, the shoe aims to balance running functionality with everyday comfort, catering to those who wear sports footwear beyond workouts.
Nike's move reflects a broader strategy to cater to local consumer preferences. The company developed the Vegam Run in just five months, highlighting its effort to respond quickly to the Indian market's needs. However, it remains unclear whether the shoe will be manufactured in India.
Positioned as an accessible entry point into Nike's running footwear range, the Vegam Run targets consumers seeking branded options without spending on high-end models. The shoe will initially be available through Flipkart and select retailers, with plans for wider distribution in spring 2027.